Formosa Perpetual wall calendar Danese Milano

Formosa Perpetual wall calendar Danese Milano. Design Enzo Mari 1963.


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Formosa is a wall calendar consisting of an equipped aluminum base that supports the pvc loose-leaf sheets that define the date. The typeface used, in the black and red version, is Helvetica, a great classic from Mari and Danese Milano's production.

Enzo Mari was born in Novara in 1932. He developed his training with studies at the Academy of Fine Arts in Milan, which he has accompanied since the 1950s with intense artistic activity, with solo and group exhibitions in galleries and museums of contemporary art. In 1963 he coordinated the Italian group "New trends" and in 1965 he curated the exhibition of optical, kinetic and programmed art at the Zagreb Biennale.

He participates individually in various editions of the Venice Biennale and the Milan Triennale. At the same time, the design activity begins, first in the context of personal formal research, and then in collaboration with numerous industries, in the fields of graphics, publishing, industrial product and exhibition preparation.

Characteristic of his work, internationally established among the most representative of Italian design, is the continuous research and experimentation of new forms and meanings of the product, also in contrast with the traditional schemes of industrial design.

Material: PVC, ABS

Size: 31.5 * 31.5cm


Specific References


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